Co-financed by:

Project designation: FOOD4FITNESS

Beneficiary entity: ALCOFA FOOD PRODUCTS, LTD

Project description, objectives, and expected/achieved results:

The project aims to expand its activity into the Spanish market, through from the implementation of an integrated internationalization strategy basedin digital tools and online marketing. This approach will allow to The company strengthens its digital presence, increases brand awareness and... To attract new customers in a market with high growth potential.

The project execution includes the development and implementation of digital marketing campaigns, particularly through platforms such as Google Ads and social media, allowing for effective targeting of target audience and continuous optimization of the performance of promotional actions.

In parallel, the production of creative content (image and) will be ensured. (video), essential for increasing user engagement and boosting the conversion into customers.

Additionally, the project includes the contracting of specialized services for marketing, through an agency with experience in marketing processes internationalization, which will support the definition and execution of the strategy, management social media, communications consulting and establishing partnerships with digital influencers. The acquisition of equipment is also planned. Technological tools to support content creation, enabling increased Internal production capacity and ensure greater operational efficiency.

Measure: Internationalization via e-commerce

Investment: €24.740,00

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